All Tools

Break-even ROAS Calculator

What is the minimum ROAS you need to stay profitable? Enter your unit economics and find your threshold instantly.

Product Economics

Enter your unit economics to find your break-even ROAS

$
$
$

Compare (Optional)

Enter your current ROAS to see how it compares

x

Break-even ROAS

1.9x

Your minimum ROAS to break even is 1.86x

ROAS Threshold

LossBE: 1.9xProfit

Margin Breakdown

Selling Price$29.99
Platform Fees (8%)-$2.40
COGS-$8.00
Shipping-$3.50
Net Margin / Unit$16.09 (53.7%)

Formula

Net Margin Rate = (ASP - COGS - Fees - Shipping) / ASP

Break-even ROAS = 1 / Net Margin Rate

See your real Profit ROAS across all campaigns

Try AxonRow Free

No credit card required

Understanding Break-even ROAS

ROAS (Return on Ad Spend) tells you how much revenue you generate per dollar spent on ads. But a high ROAS does not guarantee profit — it depends entirely on your margins.

Break-even ROAS is the minimum ROAS at which your ad-generated revenue exactly covers all costs (COGS, platform fees, shipping) plus the ad spend itself. Below this threshold, every sale from ads loses money.

Net Margin Rate = (ASP - COGS - Platform Fees - Shipping) / ASP

Break-even ROAS = 1 / Net Margin Rate

For example, if your net margin rate is 25%, your break-even ROAS is 4.0x. Any campaign running below 4.0x is losing money — even if TikTok Ads Manager shows a "healthy" 3x GMV ROAS.

This is why Profit ROAS matters more than GMV ROAS. For real-time Profit ROAS tracking across all your TikTok Shop campaigns, try AxonRow free for 14 days.