The TikTok Shop Operations Playbook
A practical guide from first order to agency scale. Honest about what works, what doesn't, and when to move on. AxonRow is part of the story — not the whole story.
Where are you right now?
Pick your stage to jump to the chapters that matter most.
Setting up your shop and getting your first orders
Managing orders, tracking profit, and staying SLA compliant
Scaling fulfillment, working with affiliates, and optimizing ops
Portfolio management, finance, and knowing when to graduate
All Chapters
TikTok Seller Center setup, shop verification, and your first order.
Product listings, SEO, images, pricing strategy, and category selection.
Centralized order views, Google Sheets sync, and role-based data segregation.
Understanding the 9 SLA dimensions, alert thresholds, and how to stay compliant.
The 4-pool fee model, per-order profit calculation, and SKU-level margin analysis.
Single and bulk fulfillment, 3PL integration, and when you need a WMS.
Affiliate commission tracking, creator outreach, and managing the marketing pool.
Multi-shop aggregation, team permissions, agency dashboards, and portfolio views.
Settlement reconciliation, VAT compliance, and bridging to accounting software.
Signs you need a custom ERP, dedicated BI, or enterprise 3PL integration.
Why this playbook exists
Most TikTok Shop guides are thinly veiled sales pitches. This one is different. We built AxonRow to solve specific problems — order sync, SLA monitoring, profit tracking — and we are honest about where our product ends and other tools begin.
Each chapter tells you what the problem is, how sellers solve it manually, and whether AxonRow can help. When it can't, we point you to the tools that can. Chapter 10 is literally called "When to Outgrow AxonRow."