Help Guides

How Profit is Calculated

5-bucket settlement partition model: Earned, Taken, Spent, Lost, Kept — authoritative source is TikTok Finance API settlement data, not rate-card estimates.

Settlement Cycle & Payouts

Settlement batch mechanics, fee deduction pipeline, state machine transitions, and Finance API as the authoritative profit data source.

Ads Attribution & ROAS

Attribution as causal inference: signal taxonomy, measurement bias, window mechanics, and margin-adjusted ROAS derivation for TikTok Shop GMV Max campaigns.

Inventory × Profit Matrix

2D scatter plot mapping SKU velocity (units sold) against true settled margin. Server-side population benchmarks (median velocity and weighted average margin) classify catalog into 4 actionable decision quadrants.

Multi-Shop Portfolio Analysis

Portfolio-level P&L telemetry and capital allocation optimization across multi-entity TikTok Shop structures — contribution vectors, margin trajectory classification, fee variance decomposition.

P&L Waterfall Pipeline Specification

Revenue-to-net-profit cascade decomposition: 5-bucket vector anatomy, anomaly telemetry thresholds, drilldown audit chain, and weekly ledger inspection protocol.

Profit Elasticity

Sensitivity analysis of the profit function across price, COGS, and ad spend variables — quantifying residual amplification at thin margins.