Help Center

Help Guides

Learn how AxonRow calculates metrics and what they mean for your business.

Finance

How Profit is Calculated

Settlement-based profit formula, fee breakdown, and how it differs from estimates.

Settlement Cycle & Payouts

When TikTok pays you, what fees are deducted, and how to read settlement reports.

SLA Metrics Explained

What Late Shipment Rate, Cancellation Rate, and Response Time mean for your shop health.

Ads Attribution & ROAS

How ad spend is attributed to revenue and what ROAS actually measures.

Cohort Analysis

Group customers by first purchase date and track retention patterns over time.

Customer Lifetime Value (LTV)

Average revenue per customer over time and how to improve retention.

Profit Elasticity

How sensitive your profit is to changes in price, cost, or ad spend.

Ready to see these metrics for your shop?