Multi-Shop Profit Analytics
Portfolio-level profit visibility across all your shops.
The Problem
Brands operating multiple TikTok Shops (UK + US, or multiple sub-brands) have no unified view of profitability. Each shop settles in its own currency, has different fee structures, and different creator pools. TikTok Seller Center shows one shop at a time.
Cross-Shop Profit Comparison
AxonRow aggregates all connected shops into a single dashboard. The 5-bucket model (Earned/Taken/Spent/Lost/Kept) is computed per shop, then converted to your org's reporting currency for side-by-side comparison. You can instantly see which shop has the best margin and which is being eaten by fees.
Currency Conversion
When your UK shop settles in GBP and your US shop in USD, comparing raw numbers is misleading. AxonRow applies daily exchange rates to normalize all figures to your chosen reporting currency. The conversion happens at the settlement date — not today's rate — so historical analysis remains accurate.
Shop Contribution Analysis
The "Shop Contribution" view shows what percentage of your total org profit comes from each shop. This answers: "If I had to close one shop, which one contributes least?" and "Where should I invest my next ad dollar?"
Org-Level 5-Bucket Aggregation
Beyond per-shop views, AxonRow pre-computes an org-level daily aggregate. This means your dashboard loads instantly even with 10+ shops — no real-time cross-join needed. The data pipeline handles currency conversion and aggregation overnight.